Ad Deconstruction: The Watchmen

The Meaning Of Stuff

"The World Will Look Up And Shout...Save Us......And I'll Whisper....No...."

A line from trailer of the upcoming movie "The Watchmen". So this ad for an upcoming movie based on a comic. The trailer itself is very deep and visually stunning. The trailer features scenes that kind of set the mood for the movie and gives the viewer a better understanding the of The Watchmen. The trailer is made in a way that would attract many people despite wether or not they are a comic fan or not. The setting of the trailer is mostly set in a city that seems to be or similar to New York City. The entire video has a sort of darkened atmosphere to it, mainly due to the the story unfolding as the trailer goes on.

The characters in the trailer are the superheroes or to be exact The Watchmen. The Watchmen consist of the The Comedian, Dr. Manhattan, Nite-Owl, Ozymandias, Rorschach, and The Silk Spectre, all of which make appearances in the trailer. Also the background music was a great choice it really went together with the whole message of the clip. The song used was "The End Is The Beginning Is The End" by Smashing Pumpkins, it sets the mood for what the director wants the viewer to feel. It starts in a dark setting but as the trailer progresses it lightens a bit.

So all together the trailer was very interesting and appealing. So i would say it will be a very successful ad.